Our story begins with 3 brothers and special forces veterans with a shared passion for health, nutrition, and fitness. Our spirit animal is the Honey Badger, the most fearless animal on the planet, perfectly fit our fierce, determined and resilient personalities, and our brand was born.
We push our limits every day demanding optimal performance and recovery. We understand the science and benefits of supplementation. Unfortunately, the industry did not meet our standards of quality, efficacy, safety, and transparency. We are on a mission to set a new standard without compromise.
We fuel a natural and intense experience for your fearless, active lifestyle.
Naturally flavored, colored, and sweetened formulations with no banned substances.
Clean, optimized, and multipurpose formulas with full label disclosure of active ingredients.
Your investment into your body means a lot to us and serving the needs of others is embedded in our DNA. We took a stand and created a straightforward supplement line that caters to your active lifestyle.
We craft unique, proprietary, and great-tasting flavors without using artificial ingredients. We formulate with a natural and efficient approach backed by science and supported with clinical studies.
We're approaching 6 years since our inception with many innovative products in development underway. Stay consistent and balanced, set goals and demolish them. Hopefully we can help along the way.