The World's Best performance energy
without the Crash*

Honey Badger®
Performance Energy

  • Focus, Intensity, Energy, and Endurance* 
  • 0 Calories, Sugar Free, Sucralose Free, and Gluten Free
  • Naturally Flavored, Colored, and Sweetened


  • Fast-Acting, Intense Rush of Energy*
  • No Jitters, No Crash, Just Clean Energy*
  • No Banned Substances
  • Unmatched, Refreshingly Original Taste

What our customers think

John Downing

USA Powerlifting

"I've been using Honey Badger for four years now and there's no way I'd use anything else. It's part of my training and competition routine. Simply put: it has the ingredients to do the job."

Chalene L.

Fitness Instructor

"My husband and I are obsessed with your preworkout. I'm pretty sure I tell everyone about your products! LOVE how natural you are! LOVE the energy it gives me! Seriously, if I hear someone "doesn't like preworkout because of how it makes them feel" I recommend Honey Badger!"

Kyle S.

Physical Trainer

"Just wanna say good job on the Honey Badger. This is good stuff beyond focused!! Very good job with it not sure I can use any other preworkout after this!"

Jacob G.

Fitness Model

"It's rare to find such a clean, all natural product that tastes good. It provides the right amount of caffeine to get me going, with the added citrulline to get the pump I look for each workout."

How it works

Focus / Intensity*

Tyrosine helps support dopamine production in the brain for enhanced clarity and focus.* It is a powerful neurotransmitter that has been shown to ward off mental fatigue and improve cognitive function.*


Citrulline helps support nitric oxide levels in the body, producing vasodilation for improved blood flow and circulation.* Citrulline is the precursor to the popular supplement L-Arginine, meaning it helps your body produce its own, more useable form.*


Caffeine quickly enters the bloodstream, raising dopamine levels in the brain and increasing energy for balanced, consistent vitality.*


Beta-Alanine is a naturally occurring amino acid that has been shown to increase muscle strength and endurance.* Essential for the synthesis of carnosine, Beta-Alanine acts as a buffer that delays the onset of muscle fatigue and failure.*

Train fearless

Our story begins with three brothers and a group of special forces veterans with a shared passion for health, nutrition, and fitness. We push our limits every day demanding optimal performance and recovery. We understand the science and benefits of supplementation.

Unfortunately, the industry did not meet our standards of quality, efficacy, safety, and transparency. We took a stand and created a straightforward supplement line that caters to your active lifestyle.

Drink Fearless

OUR MISSION: We fuel a natural and intense experience for your fearless, active lifestyle.

OUR PROMISE: Naturally flavored, colored, and sweetened formulations with no banned substances.

100% Performance Energy

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.