HONEY BADGER®

Accessibility Policy

Effective Date: March 2026  •  Last Updated: March 2026

Honey Badger LLC is committed to ensuring that drinkhoneybadger.com is accessible to all users, including people with disabilities. This Accessibility Policy describes our commitment, the standards we follow, the steps we are taking, and how to reach us if you experience any barriers.

1. Our commitment

Honey Badger LLC believes that everyone deserves equal access to our products, services, and website — regardless of ability or the technology they use. We are committed to making drinkhoneybadger.com perceivable, operable, understandable, and robust for all visitors, including those who rely on assistive technologies such as screen readers, voice control software, keyboard-only navigation, or display accommodations.

This commitment is ongoing. Accessibility is not a one-time project but a continuous improvement process. We review and improve our site regularly and welcome feedback from users about barriers they encounter.

2. Accessibility standards we target

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA, published by the World Wide Web Consortium (W3C). WCAG 2.1 Level AA is the most widely recognized international standard for web accessibility and is the benchmark referenced by:

Law / standard

Relevance to Honey Badger

ADA Title III (US)

Requires places of public accommodation — including websites — to be accessible to people with disabilities. Applies to all US-based businesses serving the public.

Section 508 (US)

Applies to federal agencies and federally funded entities. Not directly binding on Honey Badger, but sets the benchmark courts reference for ADA website cases.

WCAG 2.1 Level AA

The technical standard courts, regulators, and accessibility auditors use to evaluate website compliance. Our primary conformance target.

California Unruh Civil Rights Act

California state law that mirrors ADA accessibility requirements. Applies because Honey Badger sells to California residents.

CVAA (US)

Communications and Video Accessibility Act. Relevant to any video or multimedia content on the Site.

WCAG 2.1 is organized around four core principles — Perceivable, Operable, Understandable, and Robust (often abbreviated POUR). All of our accessibility efforts are organized around these principles.

3. The POUR principles — what they mean for our Site

Principle

What it means

How we apply it

Perceivable

Information and UI components must be presentable in ways all users can perceive.

Alt text on product images, captions on video content, sufficient color contrast ratios (minimum 4.5:1 for normal text), text alternatives for non-text content, no information conveyed by color alone.

Operable

UI components and navigation must be operable by all users.

Full keyboard navigation support, visible focus indicators, no content that flashes more than 3 times per second (seizure risk), skip navigation links, sufficient time to read and complete tasks, no keyboard traps.

Understandable

Information and site operation must be understandable.

Clear page language declared in HTML, consistent navigation, descriptive error messages on forms, labels on all form fields, predictable page behavior, no unexpected context changes on focus.

Robust

Content must be robust enough to be interpreted by a wide variety of assistive technologies.

Valid, well-structured HTML markup, proper use of ARIA roles and landmarks, compatibility with current screen readers (NVDA, JAWS, VoiceOver, TalkBack), support for browser zoom up to 200% without loss of content.

4. Current accessibility status

Conformance status: Partially conformant

We are actively working toward WCAG 2.1 Level AA conformance. Some areas of the Site currently meet the standard; others are in progress. We list known limitations and our remediation timeline in Section 5.

The following areas of the Site are currently addressed for accessibility:

• Product pages: alt text on primary product images
• Navigation: keyboard-navigable main menu
• Checkout: form field labels and error messaging via Shopify's native checkout
• Color contrast: primary body text meets WCAG 4.5:1 minimum ratio
• Page titles: unique, descriptive titles on all major pages
• FDA disclaimer and legal notices: readable at standard zoom levels

5. Remediation roadmap

We have identified improvements and are working through them in priority order. This roadmap is reviewed quarterly.

6. Assistive technology compatibility

We aim to support the following commonly used assistive technologies. If you experience issues with a technology not listed, please contact us — we want to know.

Technology

Platform

Status

NVDA (screen reader)

Windows + Chrome / Edge

Tested — key flows functional; minor improvements in progress

JAWS (screen reader)

Windows + Edge / Chrome

Tested — key flows functional; form enhancements planned Q2 2026

VoiceOver (screen reader)

macOS + Safari

Tested — navigable; focus indicator improvements in progress

VoiceOver (screen reader)

iOS + Safari

Partial — mobile touch target audit planned Q4 2026

TalkBack (screen reader)

Android + Chrome

Partial — mobile accessibility testing planned Q4 2026

Dragon NaturallySpeaking

Windows

Basic voice navigation supported via keyboard-accessible elements

Keyboard-only navigation

All platforms

Core flows navigable; full audit and trap removal in progress Q2 2026

Browser zoom 200%

All major browsers

Content reflows without horizontal scroll; minor layout issues under review

High contrast mode

Windows / macOS

Functional; not fully optimized — CSS improvements planned Q3 2026

Windows Magnifier

Windows

Compatible with standard page zoom behavior

7. Technical specifications

Our Site is built on Shopify, which provides the underlying e-commerce infrastructure. Our accessibility implementation relies on the following technologies:

• HTML5 — Semantic markup for structure and meaning
• CSS3 — Visual presentation, responsive layout, and focus styling
• JavaScript (ES6+) — Dynamic functionality including cart, navigation, and UI interactions
• WAI-ARIA 1.1 — Roles, states, and properties to supplement HTML semantics for assistive technologies
• Shopify Liquid — Template language; accessibility of Liquid-generated HTML is reviewed during theme updates

Our Site has been tested with the following browsers and assistive technology combinations:

• NVDA 2023.x + Google Chrome (latest) on Windows 11
• JAWS 2024 + Microsoft Edge (latest) on Windows 11
• VoiceOver + Safari (latest) on macOS Sonoma
• VoiceOver + Safari on iOS 17
• TalkBack + Chrome on Android 14
• Keyboard-only navigation on Chrome, Firefox, Edge, and Safari

8. Known limitations and third-party content

Despite our best efforts, certain content on the Site may not fully conform to WCAG 2.1 Level AA. 

We do not have direct control over the accessibility of third-party platforms or widgets embedded in our Site. We are committed to selecting vendors who prioritize accessibility and will advocate for improvements where gaps exist.

9. Feedback and contact

Experiencing an accessibility barrier? We want to hear from you.

If you encounter any difficulty accessing any part of our Site, or if you need content in an alternative format, please contact us using any of the methods below. We take all accessibility feedback seriously and aim to respond within 2 business days.

Contact method

Details

Email (preferred)

support@drinkhoneybadger.com — include 'Accessibility' in the subject line for fastest routing

Accessibility email

privacy@drinkhoneybadger.com — for accessibility-related privacy or legal inquiries

Response time

We aim to respond to all accessibility feedback within 2 business days and to resolve reported barriers within 30 days where feasible

When contacting us, it is helpful (but not required) to include:

• The URL of the page where you experienced the barrier
• A description of the barrier and what you were trying to do
• The assistive technology and browser you were using
• Your preferred format for a response (email, phone, large print, etc.)

10. Formal complaints and enforcement

We are committed to resolving accessibility complaints directly. If you are not satisfied with our response to your accessibility feedback, you have the right to escalate your complaint to the following bodies:

US Department of Justice (ADA)

ADA Information Line: 1-800-514-0301 (voice) / 1-833-610-1264 (TTY). Website: ada.gov

US Equal Employment Opportunity Commission

EEOC Public Portal: publicportal.eeoc.gov (for employment-related accessibility issues)

California Civil Rights Dept.

For claims under the Unruh Civil Rights Act. Website: calcivilrights.ca.gov

FCC (video / multimedia)

FCC Disability Rights Office for CVAA complaints. Website: fcc.gov/consumers/guides/disability-rights-office

We strongly encourage users to contact us directly before pursuing formal complaints. Most accessibility barriers can be resolved quickly once we are made aware of them.

11. Accessibility resources

The following resources may be helpful for users with disabilities accessing our Site or the web in general:

Resource

Link

W3C WCAG 2.1 Guidelines

https://www.w3.org/TR/WCAG21/

WebAIM — Web Accessibility In Mind

https://webaim.org/

US ADA National Network

https://adata.org/

Accessible Technology Coalition

https://atcoalition.org/

NVDA Screen Reader (free)

https://www.nvaccess.org/download/

JAWS Screen Reader

https://www.freedomscientific.com/products/software/jaws/

Apple VoiceOver guide

https://support.apple.com/guide/iphone/turn-on-and-practice-voiceover-iph3e2e415f/ios

Chrome Accessibility DevTools

https://developer.chrome.com/docs/devtools/accessibility/reference/

12. Updates to this policy

We review and update this Accessibility Policy at least quarterly to reflect our current conformance status, completed remediation work, and any changes to the WCAG standards or applicable law. When substantive changes are made, the effective date at the top of this page will be updated.

Our goal is to achieve and maintain full WCAG 2.1 Level AA conformance by Q4 2026 and to publish a full Voluntary Product Accessibility Template (VPAT) upon reaching that milestone.

This Accessibility Policy was last updated March 2026.

Disclaimer: This policy is provided for informational purposes and reflects our good-faith accessibility efforts. It does not constitute a legal warranty of full WCAG 2.1 Level AA conformance. Honey Badger LLC recommends consulting an accessibility specialist or attorney for formal compliance review.