HONEY BADGER®

Privacy Policy

Effective Date: March 2026  |  Last Updated: March 2026

This Privacy Policy describes how Honey Badger LLC ("Honey Badger," "we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from drinkhoneybadger.com (the "Site"). This policy applies to US residents. We primarily serve customers in the United States.

Personal information we collect

We collect information in the following categories when you visit or interact with our Site:

Device Information (collected automatically):

• Web browser type, IP address, time zone, and cookie data
• Pages viewed, search terms that referred you to the Site, and browsing behavior on the Site
• Collected via: cookies, log files, web beacons, tags, and pixels
• Also collected through third-party platforms such as Google Analytics and Google Ads

Order Information (collected when you purchase or attempt to purchase):

• Name, billing address, shipping address
• Email address, phone number
• Payment information (credit card numbers processed via Shopify Payments, PayPal, or Apple Pay — we do not store raw card numbers)

Communications Information:

• Information you provide when contacting us by email, phone, or chat
• Survey responses and product reviews you submit

When we refer to "Personal Information" in this Policy, we mean all of the above categories combined.

How we use your personal information

We use the information we collect to:

• Process and fulfill orders, including payment processing, shipping, and order confirmations
• Communicate with you about your orders, account, and customer service inquiries
• Screen orders for potential fraud or risk
• Send marketing communications (where you have opted in or we have a legitimate interest)
• Operate, maintain, and improve the Site
• Generate analytics about customer behavior and marketing campaign performance
• Serve targeted and retargeted advertisements on third-party platforms
• Comply with legal obligations

Cookies and tracking technologies

We use the following tracking technologies on our Site:

• Cookies: Data files placed on your device, which may include anonymous unique identifiers. You can disable cookies through your browser settings. For more information, visit allaboutcookies.org.
• Log files: Records of actions on the Site, including IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels: Electronic files used to record how you browse the Site, including advertising pixels from Meta (Facebook) and Google.

You may opt out of non-essential cookies and data sharing for advertising purposes at any time by clicking the "Do Not Sell or Share My Personal Information" link in the footer of this Site.

SMS communications

We may send you text messages about your orders and, with your consent, marketing promotions.

Abandoned cart reminders: We use cookies to track items added to your shopping cart. If you leave the Site without completing a purchase and have provided your phone number, we may send you a cart reminder via SMS.

Marketing SMS: We will only send marketing text messages if you have provided prior express written consent. At the point of opt-in, you will see the following disclosure:

"By providing your phone number, you agree to receive recurring automated marketing text messages from Honey Badger at the number provided. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe. Reply HELP for help. Consent is not a condition of purchase."

To opt out of SMS communications at any time, reply STOP to any text message from us. You will receive a confirmation of your unsubscription.

SMS opt-in data and consent records are not shared with third parties for their own marketing purposes.

Sharing your personal information

We share your personal information with the following categories of third parties to operate our business:

• Shopify Inc. (e-commerce platform) — shopify.com/legal/privacy
• Google LLC (analytics and advertising) — policies.google.com/privacy
• Meta Platforms Inc. / Facebook (advertising and retargeting) — facebook.com/policy
• Microsoft / Bing (advertising) — privacy.microsoft.com
  
• Smile.io (loyalty and rewards program)
• Judge.me (product review platform)
• Your SMS marketing platform (e.g., Klaviyo, Postscript, or Attentive — the specific platform in use at any time)
• Refersion (affiliate and ambassador program management)

We may also disclose your Personal Information to comply with applicable laws and regulations, respond to lawful requests from government authorities, or protect our legal rights.

We do not sell your Personal Information to data brokers or third parties for their independent marketing purposes.

Behavioral advertising

We use your Personal Information to serve you targeted advertisements that we believe may interest you. These advertisements appear on third-party platforms such as Facebook, Instagram, and Google.

You can opt out of targeted advertising using the links below:

• Facebook / Instagram: facebook.com/settings/?tab=ads
• Google: myaccount.google.com/data-and-privacy
• Digital Advertising Alliance opt-out portal: optout.aboutads.info

Data retention

We retain your Personal Information for the following periods:

Data Type

Retention Period

Reason

Order / transaction records

7 years

Tax and accounting obligations

Account information

Active account + 2 years post-closure

Service continuity

Device and analytics data

Up to 26 months

Analytics platform defaults

SMS consent records

5 years from opt-in date

TCPA compliance

Marketing email list

Until unsubscribe + 3 years

CAN-SPAM compliance

Customer service records

2 years

Dispute resolution

Do Not Track

Our Site does not currently alter its data collection practices in response to Do Not Track (DNT) browser signals. You may opt out of data sharing for advertising at any time using the 'Do Not Sell or Share My Personal Information' link in the footer of this Site.

Your California privacy rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following rights regarding your Personal Information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of Personal Information we have collected about you, the categories of sources, our business or commercial purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of Personal Information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate Personal Information we maintain about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your Personal Information for cross-context behavioral advertising. Click the "Do Not Sell or Share My Personal Information" link in the footer of this Site to opt out.
• Right to Limit Use of Sensitive Personal Information: To the extent we collect sensitive Personal Information, you have the right to limit our use of it to certain purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a different level of quality because you exercised your privacy rights.
• Right to Data Portability: You have the right to receive a copy of certain Personal Information in a portable format.

To submit a privacy rights request, please contact us using one of the methods below. We will respond to verified requests within 45 days as required by law.

Email: privacy@drinkhoneybadger.com

We will verify your identity before processing your request. Authorized agents may submit requests on your behalf by providing written authorization and proof of identity.

Minors

This Site is not directed to individuals under the age of 18, and we do not knowingly collect Personal Information from children under 18. If you believe we have inadvertently collected information from a minor, please contact us at admin@drinkhoneybadger.com and we will promptly delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the effective date at the top of this Policy. We encourage you to review this Policy periodically.

Contact us

For questions about this Privacy Policy or to exercise your privacy rights:

Honey Badger LLC

Privacy Officer: admin@drinkhoneybadger.com

Customer Support: support@drinkhoneybadger.com

Mail: 5900 Balcones Drive Ste 100 Austin, TX, 78731, US

© 2026 HONEY BADGER®. All Rights Reserved.  |  drinkhoneybadger.com  |  support@drinkhoneybadger.com

* These statements have not been evaluated by the FDA. Honey Badger® products are not intended to diagnose, treat, cure, or prevent any disease.

This Privacy Policy was last updated on March 2026.